How to Build a Business Around Your Passion

Host Brian Copeland asked Zander Fryer, certified success coach and health and wellness entrepreneur, what it takes to build a successful business in something you are passionate about.

Fryer said there wasn’t a quick answer but he could offer some advice.

Here are a few tips:

  1. Take 100% accountability for everything in your life. Don’t blame others, you have the power to take action and make a change.
  2. Clarify your purpose/passion. What if you don’t know your passion? Fryer suggested writing down 20 things you love to do and then asking yourself why. Look for patterns in your answers!
  3. Start at the top. Value yourself! Don’t make the mistake of undervaluing your work because you are “just starting.” Fryer said this is a huge mistake and often leads people, even in careers they are passionate about, to burn out!
  4. Start with things that don’t scale. You do not need to build a huge brand right away to be successful. Fryer said 85,000 blogs can go up on the internet in a single month, yours is likely to just get lost in the shuffle. Instead, focus on personal connections. Fryer recommended reaching out one-on-one for the best results.
  5. Invest in mentorship. Fryer said 80 percent of entrepreneurs fail within their first 18 months, and the number one reason is improper or a lack of guidance. Find someone who has already succeeded and can share the “recipe for success.”

Listen to the full segment below.


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