California’s recreational cannabis industry is a hot and untapped market, with investors looking to get a foot in the door to their next big break now that the taboo has finally been officially lifted.
In fact, you may be surprised to learn that many top-companies you didn’t associated with the movement, including Microsoft, Instagram and others who have secured spots on the Fortune 100 list, have been preparing for recreational legalization for years.
That means technological innovations, mass industrialization and market pressures are about to change the cannabis industry as we know it, and at record pace!
So what can we expect in the coming months? Designer weed? Resort dispensaries? San Francisco Chronicle Cannabis Editor David Downs joined host Jason Middleton to break it all down!
Listen to the full segment below.