By Jason Middleton
Facebook CEO Mark Zuckerberg gobbled up virtual reality startup Oculus. A little while later, there was a picture of Zuckerberg walking through a crowded theater, with everyone else wearing VR headsets. It looked kind of ridiculous, and more than a little creepy.
Virtual reality is not just for gaming, of course. Stanford’s Virtual Human Interaction Lab is a font of research and ongoing data collection of how, where and when to utilize VR’s significant potential.
This week, Jeremy Bailenson joins us to talk VR in the first segment. He is the founding director of the VHIL (Virtual Human Interaction Lab). He also has a new book out, “Experience on Demand.”
Commissioners from the NBA and the NFL have even visited the lab, hoping to literally up their digital games.
Also this week, Courtney Reume joined us to talk about his co-written book, Shortcut Your Startup for segment two. Courtney wrote the book with his brother, Carter.
Within a week of publication, it was the top business book on Amazon.
And speaking of Amazon, we close out the show with a look at Amazon’s dynamic capacity to create news in our third segment. Here are a few of the points we touch on:
- Earnings show profits continue
- Testing its own shipping division
- Alexa as operating system for households
- Solving health care
We pulled some cogent analysis from heavy-hitter marketing and business types to drive the point home that Amazon should be respected, as well as feared.
Please click on any of the above links for more information! Visit our show page to view all our podcasts (see this week’s segments mentioned in the article below). You can follow our Facebook page or follow me on Twitter for additional updates!