Featured Image Credit: The logo for Nike is displayed above a trading post on the floor of the New York Stock Exchange, Monday, July 23, 2018. (AP Photo/Richard Drew)
“Do you think they support Kaepernick or oppose Trump?” – Chip Franklin, KGO 810 host
Nike’s risky decision to name Colin Kaepernick the face of its “Just Do It” ad campaign is paying off big, with the company’s shares reaching an all-time high Friday afternoon.
A new report is offering insight into how the popular athletic brand managed to weather the threats of boycotts and negative publicity following their bombshell announcement last week and emerge on top.
According to a recently conducted SSRS Omnibus poll, provided exclusively to CNN, among people between the ages 18-34, 44 percent supported Nike’s choice to pick the ex-49er to head their campaign, 32 percent opposed it. Of those in the the 35-to-44 range, 52 percent stood behind Nike, 37 did not. Older adults were the outlier, with only 26 percent of those over 65 approving of the former NFL player being given the honor.
Nike was able to swerve and avoid damage by the latter category because individuals in the bracket aren’t the ones making the gear fly off the shelves and putting their money where their mouths are.
Two-thirds of company’s customers are younger than 35, according to Matt Powell, a sports retail analyst at market research firm NPD Group. Their ability to leverage such information led one investment analyst to call Nike’s move a “stroke of genius.”
The results from the survey also noted a majority of African-Americans and Americans with a college education under their belt supported the ad and deep divides along political lines, with 64 percent of Democrats approving of the ad and, contrastingly, 74 percent of Republicans opposing.
According to CNN, data was collected by SSRS from September 4 from a random national sample of 1,008 adults who were reached by landline or cellphone by a live interviewer.
Host Chip Franklin and his co-host, Nikki Medoro, dedicated a segment to analyzing and discussing the poll. Franklin has a hunch that something else is driving the numbers that wasn’t included — people’s stance on Trump.
Listen below to hear him explain his suspicion!