Techonomics: Smart Speakers, Smart Voice … Smart Marketing


By Jason Middleton

Smart speakers in the home are, officially, a thing. Before you roll your eyes, not all tech hardware is a guaranteed success. If you think that, you can text me… from your Amazon Fire phone.

What I mean is, the numbers are in – and that means the marketing will get sharper and more purposeful when companies plan and implement their brand strategies.

This week we have Jason Snook as our guest. He has a PhD in Human-Computer Interaction from Virginia Tech. He is a leader in the Customer Experience (CX) Practice Area at CapTech.

Mr. Snook has more than 17 years of UX/CX experience, helping companies design systems that are easier and more effective for customers and employees.

Over the past year, smart speaker ownership has increased by 20%, with 50% of consumers now reporting to own a smart speaker. 23 percent of consumers polled took advantage of Black Friday and Cyber Monday to purchase a smart speaker for themselves while about one in six consumers – 16% – purchased one as a gift.Of consumers that bought one as a gift (not for themselves), 89% owned a smart speaker already.

 

Have great weeks, everybody.

Please click through on any of these links for more information, as well as our show page, Facebook page or follow me on the Twitter. The podcasts also live on iTunes and Stitcher.

 

KGO Events