Techonomics: Wise Guy – Life Lessons from Guy Kawasaki’s Journey

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“This is a collection of stories that shaped my life. It’s like ‘Chicken Soup for the Soul’, except all my stories so I tell people its Miso Soup for the Soul,”

Author: Guy Kawasaki
Book: Wise Guy
Guy’s Twitter
Guy’s Ted-X Talk

By Jason Middleton

This week’s introduction is of the ‘where do I start’ variety. Silicon Valley staple. Agile and accomplished consultant and corporate evangelist.

Legacy employee of Steve Jobs’ Macintosh project. Person of values, morals and so very many entertaining stories from his life.

Guy Kawasaki has been a fixture of the tech world since joining Apple’s Macintosh team in the 1980s. He is currently the chief evangelist of Canva, the Australian “unicorn,” and a brand ambassador for Mercedes-Benz.

His bestselling books, including The Art of the Start 2.0, The Art of Social Media, and Enchantment, have established him as an expert in innovation, entrepreneurship, venture capital, and marketing.

But his new book is a radical departure from the other fourteen that he’s written. WISE GUY is told in a series of vignettes, it details Guy’s wide range of experiences and the lessons he’s learned from them.


Have great weeks, everybody.

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