Borrowing from tech startups to create media that clicks with your audience

You’ve heard the phrase “too many cooks spoil the broth,” but does that sentiment apply to media and digital content creation?

According to Ian Lamont, a veteran of the industry — with experience in music, television, news publications and websites — it does! So much so that he dedicated his latest book, “Lean Media,” which, as its title suggests, focuses on applying the “Lean” business framework popularized by tech startups to creative fields, to the topic.

Lamont joined host Jason Middleton to break down how companies and entrepreneurs can apply the methodology, which concentrates on minimizing waste, to their own endeavors!

Listen to their full conversation below to get started in revamping your media strategy.


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