Featured Image Credit: A large billboard stands on top of a Nike store showing former San Francisco 49ers quarterback Colin Kaepernick at Union Square, Wednesday, Sept. 5, 2018, in San Francisco. (AP Photo/Eric Risberg)
“It’s only crazy until you do it. Just do it.” – Colin Kaepernick
Nike is embodying its own “Just Do It” slogan and plunging ahead with its plan to air its TV commercial starring Colin Kaepernick in spite of irate customers boycotting and burning the company’s apparel over its decision to make the ex-49er the face of its 30th anniversary ad campaign.
The roughly two-minute inspirational clip narrated by the former quarterback will come to life on screens across America tonight during the opening game of the NFL’s season.
It’s a montage of ordinary people accomplishing amazing athletic feats in the face of huge hurdles, including missing limbs, mixed in with shots of prominent sports figures, such as tennis player Serena Williams and the Lakers’ LeBron James.
The thought-provoking use of the statement “Be bigger than basketball,” which was paired with a scene showing James opening a school, and mention of refugees hinted at Nike taking a stand on social issues, but overall the theme resonated with the title of the video, “Dream Crazy.”
The commercial begins with: “If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way,” and came full circle with: “It’s only crazy until you do it. Just do it.”
Host Chip Franklin and Nikki Medoro invited sports agent Anthony Tall onto the show to get his opinion on the commercial and the implications it will have for the NFL, specifically whether it will prompt more kneeling. Hear his response beginning at the 3:30 mark below!