The Food and Drug Administration announced a ban on the sale of Juul e-cigarettes in the United States on Thursday.
Additionally, the company must remove all of its products from the U.S. market.
Following a massive campaign, the e-cigarette brand gained popularity for its fruity flavors in 2017. The company began facing scrutiny shortly after for targeting minors. Anti-tobacco groups called on the FDA to review Juul and similar companies over a surge in youth vaping.
The FDA Commissioner Robert M. Califf M.D. said,
Today’s action is further progress on the FDA’s commitment to ensuring that all e-cigarette and electronic nicotine delivery system products currently being marketed to consumers meet our public health standards…The agency has dedicated significant resources to review products from the companies that account for most of the U.S. market. We recognize these make up a significant part of the available products and many have played a disproportionate role in the rise in youth vaping.
Products banned include:
- JUUL device
- 4 types of JUULpods
- Virginia tobacco flavored pods at nicotine concentrations of 5.0% & 3.0%
- Menthol flavored pods at nicotine concentrations of 5.0% & 3.0%