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Disneyland Figures Out a New to Make More Money

Disneyland Figures Out a New to Make More Money

AP Photo/Jae C. Hong

(CNN Business) – Millions of guests visit Disney theme parks each year, and most of them probably loathe waiting 90 minutes to ride “Peter Pan’s Flight.” So now Disney is rolling out a new service that will help park goers streamline their visits and cut down on wait times.

Genie” — which debuts this fall at California’s Disneyland and Florida’s Disney World — is a new digital service that will “maximize your park time, so you can have more fun,” according to the company.

“From specific attractions, foodie experiences and entertainment, to general interests like Disney princesses, villains, Pixar, Star Wars, thrill rides and more — just tell Disney Genie what you want to do and it will do the planning for you,” Disney (DIS) said in a blog post on Wednesday.

Disney Parks Chairman Josh D’Amaro told CNN Business this week that the company listened to guests who want the theme park experience to be simpler, straightforward and tailored “for them.”

“You tell Genie what you are interested in specifically — whether that be an attraction, a food, a character — and Genie’s going to come back to you and tell you how to make the most of your day,” D’Amaro said.

The free service will be built into Disney Parks’ established apps along with a paid version called “Disney Genie+” that allows guests to access the “Lightning Lane” for $15 at Disney World and $20 at Disneyland.

“Lightning Lane” is basically a paid version of a benefit that used to be free for guests: Disney’s FastPass, which allowed visitors to book ride and attraction times in advance to avoid long waits.

As Disneyland retires the Fastpass and unveils their new pay-for Genie+ service to manage lines/crowds, Nikki Medoro and Bret Burkhart wonder if people will actually pay more to avoid lines. Also, Brett Favre says kids should avoid tackle football before age 14.